Project Information
Clients:
Wisconsin Department of Justice Sexual Assault Kit Initiative
Category
Promotional Video
Date:
March 2022
Technology used:
Vyond, Adobe Premiere, Adobe Audition
Promotional Video Production
Wisconsin Sexual Assault Kit Initiative
Developed a promotional video for the Wisconsin Sexual Assault Kit Initiative to inform stakeholders about their kit tracking software, Track-Kit. This software is essential in tracking sexual assault kits throughout Wisconsin, providing survivors with valuable information about their kits' location and empowering them through transparency. The video was crafted to appeal to a wide audience, including legislators, law enforcement officers, forensic nurses, and crime lab staff, illustrating the role each party plays in the process. The task also involved striking a delicate balance between informative and sensitive content to respect and address the trauma experienced by sexual assault survivors.
The Challenges
- Converting a text-heavy narrative into a compelling script that succinctly conveyed the importance of Track-Kit.
- Creating content that was sensitive to the experiences of sexual assault survivors while still being informative.
- Tailoring the video to appeal to a variety of stakeholders, from legislators to law enforcement officers, forensic nurses, and crime lab staff.
- Collaborating effectively with various stakeholders to ensure alignment with their vision and goals.
- Iteratively refining the video based on feedback, ensuring content remained accurate, sensitive, and respectful.
- The promotional video served as a valuable tool to raise awareness about the Track-Kit system, leading to increased utilization and facilitating timely submission of sexual assault kits to the state crime lab. The video has played a crucial role in preventing the accumulation of unsubmitted kits in Wisconsin, contributing significantly to public safety initiatives and survivors' sense of control and reassurance.